How to Sell Bundles On Shopify: A Complete Guide For Store Owners

Selling bundles on Shopify is a proven way to boost sales, increase average order value (AOV), and offer more value to your customers. Bundling involves grouping related products together and selling them as a package, often at a discounted price. This strategy not only encourages customers to buy more but also helps in clearing out inventory efficiently.

For Shopify store owners, learning how to create product bundles in Shopify can be a game-changer. Whether you want to showcase complementary items or promote best-selling products together, Shopify product bundles are a flexible and effective solution.

In this guide, we’ll explore how to sell bundles on Shopify step by step. You’ll learn how to make bundles on Shopify using its built-in features and third-party Product Bundle Apps. We’ll also cover tips on how to add bundles on Shopify and promote them to maximize sales.

Ready to take your Shopify store to the next level? Let’s dive into how to bundle products on Shopify and create offers that your customers can’t resist!

Understanding Product Bundles

Before diving into how to sell bundles on Shopify, it’s essential to understand what product bundles are and why they’re so effective. A product bundle is a collection of related items sold together as a package, often at a discounted price. This strategy creates a win-win situation: customers feel they’re getting a great deal, and store owners enjoy increased sales and improved inventory management.

Types of Shopify Product Bundles

1. Complementary Bundles

These bundles group items that naturally go together. For example, a camera with a memory card and lens cleaner. Complementary bundles make it easier for customers to purchase everything they need in one go.

2. Mix-and-Match Bundles

Customers can choose items they prefer from a selection to create a custom bundle. For example, letting shoppers pick any three candles from a collection at a discounted price.

3. Quantity-Based Bundles
Discounts are offered when customers buy multiple units of the same product. For instance, “Buy two, get one free.”

4. Seasonal or Thematic Bundles

Bundles created for specific occasions, like holiday gift sets or back-to-school kits.

Why Shopify Product Bundles Work

Bundling taps into the psychology of value perception. Customers often feel they’re getting more for less, making them more likely to complete their purchase. For store owners, it’s an excellent way to increase the average order value and move slow-selling inventory.

How Bundles Enhance the Customer Experience

When you know how to create product bundles in Shopify effectively, you make shopping easier and more enjoyable for your customers. Instead of hunting for related products, they can find everything they need in a single, curated package. Bundles also encourage experimentation, as customers might try new products they wouldn’t buy individually.

By understanding how to bundle products on Shopify, you can design attractive offers that boost sales and improve customer satisfaction.

How to Create Product Bundles In Shopify?

Creating product bundles on Shopify is easier than you might think. Whether you’re using Shopify’s built-in tools or specialized apps, there are plenty of ways to bundle products and offer them as attractive packages. Here, we’ll explore step-by-step methods to help you get started with Shopify product bundles.

1. Using Shopify’s Built-In Features

Shopify allows you to create simple product bundles using its existing features. Here’s how to make bundles on Shopify without installing additional apps:

1. Create a New Product for the Bundle

• Go to your Shopify admin panel.
• Click on Products > Add Product.
• Name the product (e.g., “Winter Essentials Bundle”).
• Add a description highlighting the items included in the bundle.
• Set a price that reflects the value of the bundle.

2. Adjust Inventory Settings

• Combine the inventory of each individual product in the bundle.
• Use the product description to clarify that customers are buying a pre-selected package.

3. Add Product Variants

• If you’re offering customization, use variants like size, color, or type for the bundle.

4. Add an Image for the Bundle

• Upload an image that clearly shows all the items included in the bundle.

While this method works, it has limitations, such as the inability to automatically manage individual item inventory.

2. Using a Bundles Shopify App

For a more advanced and streamlined approach, using a Shopify bundles app is the best option. These apps automate inventory management, enable dynamic pricing, and offer more customization options. Here’s how to add bundles on Shopify using apps:

1. Choose a Bundles Shopify App

Some popular options include:

• Styld Product Bundle App: Perfect for visually appealing, customizable bundles.
• Bundler – Product Bundles: Offers discounts for grouped products.
• PickyStory Bundles: Great for mix-and-match bundles.

2. Install the App

• Visit the Shopify App Store.
• Search for your preferred bundles Shopify app, like the Styld Product Bundle App.
• Click Add App and follow the installation instructions.

3. Set Up Your Bundle

• Select the products you want to include in the bundle.
• Define the discount or special offer for the bundle.
• Customize the appearance of the bundle on your store’s product page.

4. Test the Bundle

• Before going live, preview the bundle to ensure it looks good and functions correctly.
• Check that discounts are applied and inventory is updated properly.

3. Tips for How to Sell Bundles on Shopify Effectively

• Highlight the Value: Use descriptions and visuals to emphasize the savings and convenience of the bundle.
• Optimize for SEO: Use appropriate keywords in your product titles and descriptions.
• Promote Bundles: Feature them on your homepage, in newsletters, and through social media campaigns.

By following these steps, you can easily create product bundles that appeal to customers and drive sales.

Inventory and Order Management for Bundles

Managing inventory and orders effectively is crucial when selling Shopify product bundles. Since bundles are made up of individual products, keeping inventory accurate ensures that you don’t oversell items or run into stock issues. Here’s how to handle inventory and orders when you bundle products on Shopify.

1. Inventory Management for Bundles

When learning how to create product bundles in Shopify, inventory tracking is often overlooked. Here’s how to manage inventory efficiently:

1. Manually Adjust Inventory for Bundles

• When a bundle is sold, reduce the stock of each item in the bundle manually.
• For example, if your bundle includes a T-shirt and a hat, adjust the inventory for both products when the bundle is purchased.

While this method works, it’s time-consuming and prone to errors, especially for stores with high sales volumes.

2. Use a Bundles Shopify App for Automation

• Apps like the Styld Product Bundle App can automatically sync inventory levels between the bundle and its individual items.
• For example, if you sell one bundle, the app will deduct stock from each product included in the bundle, ensuring your inventory remains accurate.
• This is a more efficient way to manage inventory, particularly for stores offering multiple bundles.

3. Monitor Stock Levels Regularly

• Keep an eye on stock levels for items commonly included in bundles to avoid running out of stock.
• Use Shopify’s inventory tracking features to set low-stock alerts for critical products.

2. Order Fulfillment for Shopify Product Bundles

Fulfilling orders for bundles requires clear communication and efficient processes. Here are some tips:

1. Label Bundles Clearly

• In your Shopify admin panel, label bundled orders clearly to avoid confusion during packing and shipping.
• Include a packing list that outlines the items in the bundle for accuracy.

2. Use a Bundles Shopify App to Simplify Fulfillment

• Apps like the Styld Product Bundle App or Bundler – Product Bundles can streamline fulfillment by clearly listing each item in the bundle within the order details.
• This reduces the chances of packing errors and ensures customer satisfaction.

3. Offer Partial Shipments if Necessary

• If one item in a bundle is out of stock, consider shipping the available items first and the remaining item later.
• Communicate with customers about any delays to maintain trust.

3. Dealing with Returns and Exchanges

Product bundles can complicate returns and exchanges, so it’s essential to have a clear policy.

• Bundle Return Policy: Specify whether the entire bundle needs to be returned or if individual items can be returned separately.
• Partial Refunds: If customers want to return part of the bundle, calculate the refund amount based on the bundle’s discount.
• Restock Inventory: Update stock levels for returned items promptly to avoid selling unavailable products.

4. Benefits of Automated Inventory and Order Management

By automating inventory and order management for Shopify product bundles, you can:

• Save time and reduce errors.
• Ensure inventory levels are always accurate.
• Improve the customer experience with timely and accurate fulfillment.

Proper management is key to successfully selling bundles on Shopify.

Marketing Strategies to Promote Your Bundles

Creating Shopify product bundles is just the first step; marketing them effectively is essential to maximize sales and reach the right audience. By using a mix of strategies, you can highlight the value of your bundles and encourage customers to purchase. Here are some actionable marketing tips to promote your Shopify bundle products.

1. Highlight the Value of Bundles on Your Store

Customers need to see the benefits of buying a bundle instead of individual items.

• Create Dedicated Bundle Pages: Use Shopify to make a standalone product page for each bundle, clearly showcasing the included items, their individual prices, and the total savings.
• Add Banners or Pop-Ups: Promote your bundles on your homepage or through pop-ups to catch visitors’ attention.
• Use Keywords for SEO: Optimize your bundle pages with proper keywords to improve visibility on search engines.

2. Leverage Email Marketing Campaigns

Email is a powerful tool to reach existing customers and inform them about your bundles.

• Segment Your Audience: Target customers who previously purchased related products and highlight bundles that include those items.
• Send Bundle Promotions: Offer exclusive discounts on bundles for a limited time to create urgency.
• Include Clear Call-to-Actions: Use buttons like “Shop the Bundle Now” to guide customers directly to the bundle page.

3. Utilize Social Media Platforms

Social media is ideal for showcasing your Shopify product bundles creatively.

• Share Visuals and Videos: Post high-quality images and short videos that show your bundles in use, emphasizing their value and convenience.
• Use Stories and Reels: Platforms like Instagram and TikTok allow you to create engaging content, such as “How to use our Winter Essentials Bundle.”
• Collaborate with Influencers: Partner with influencers to review or showcase your bundles, leveraging their audience to boost sales.

4. Offer Discounts and Special Deals

Everyone loves a good deal, and bundles are the perfect way to offer value while increasing sales.

• Bundle Discounts: Use Shopify’s built-in discount feature or a bundles Shopify app to automatically apply a discount to bundle purchases.
• Seasonal Promotions: Offer themed bundles, like holiday gift sets, with special pricing to appeal to seasonal shoppers.
• Free Shipping on Bundles: Incentivize customers by waiving shipping fees when they purchase a bundle.

5. Promote Your Bundles Through Paid Ads

Investing in paid advertising can give your bundles the visibility they need.

• Google Shopping Ads: Create ads that showcase your bundles in search results when people look for similar products.
• Social Media Ads: Use Facebook and Instagram ads to target your ideal audience with eye-catching visuals of your bundles.
• Retargeting Campaigns: Show ads to visitors who viewed your bundle pages but didn’t complete their purchase.

6. Feature Bundles in Your Upsell and Cross-Sell Strategies

Promote bundles at key points in the customer journey:

• On Product Pages: Suggest bundles that include the product a customer is viewing.
• During Checkout: Offer bundles as an upsell opportunity before the customer completes their purchase.
• Thank-You Pages: After a purchase, recommend bundles related to the customer’s order to encourage repeat sales.

7. Leverage a Bundles Shopify App for Marketing Support

Many bundles Shopify apps, such as the Styld Product Bundle App, include features that make marketing easier.

• Dynamic Pricing: Highlight the savings directly on your product pages.
• Bundle Customization: Let customers mix and match items to create their own bundles, adding a personalized touch.
• Analytics and Insights: Use app reports to track your bundle performance and refine your strategies.

8. Encourage Customer Reviews and Testimonials

Social proof can greatly influence potential buyers.

• Request Reviews: Ask customers who purchased bundles to leave reviews about their experience.
• Showcase Testimonials: Highlight positive feedback about your bundles on product pages and social media.
• Use User-Generated Content: Share photos and videos from customers who’ve enjoyed your bundles.

With these marketing strategies, you can effectively promote your Shopify product bundles, attract more customers, and boost sales.

Real-World Examples and Case Studies

Looking at successful examples of Shopify product bundles can provide inspiration and insight into how to sell bundles on Shopify effectively. By studying how other businesses have implemented bundling strategies, you can refine your approach and avoid common pitfalls. Here are some real-world examples and case studies of companies that excel at creating and marketing product bundles on Shopify.

1. Beauty Essentials Kit by a Skincare Brand

A skincare brand leveraged Shopify bundles to create value-driven kits, such as a “Daily Essentials Kit” including a cleanser, toner, and moisturizer.

• Strategy: The brand used a bundles Shopify app to dynamically display the kit on their store, with savings clearly shown.
• Outcome: Customers found it easier to purchase a complete skincare routine, boosting sales of individual products included in the bundle.
• Key Takeaway: Highlighting convenience and cost savings encourages customers to buy bundled products instead of individual items.

2. Seasonal Bundles by a Fashion Retailer

A fashion retailer introduced seasonal bundles, such as a “Summer Getaway Pack” featuring a pair of sunglasses, a beach hat, and a tote bag.

• Strategy: The retailer promoted the bundle on their homepage and social media platforms with vibrant visuals and time-sensitive discounts.
• Outcome: The bundle sold out within a week, proving the effectiveness of targeting seasonal demand.
• Key Takeaway: Creating bundles around specific occasions or seasons helps capture the attention of your target audience.

Lessons from These Examples

• Use Shopify Bundles Apps: Apps like the Styld Product Bundle App simplify the process of creating and managing bundles while offering advanced features like dynamic pricing and customization.
• Address Customer Needs: Focus on what your customers need or want, whether it’s convenience, savings, or a seasonal offering.
• Leverage Marketing Channels: Promote bundles through email, social media, and partnerships with influencers or blogs to maximize visibility.
• Measure and Optimize: Track the performance of your bundles using analytics and refine your approach based on what works best.

Real-world examples of how to sell bundles on Shopify show that bundling is a powerful strategy when implemented thoughtfully. Whether you use a bundles Shopify app to create customizable options or promote fixed bundles with strategic marketing, the key is to meet your customers’ expectations and highlight the added value.

Common Challenges and How to Overcome Them

While creating Shopify product bundles is an effective way to boost sales and improve customer experience, it’s not without its challenges. From technical limitations to inventory complexities, store owners often face hurdles when learning how to sell bundles on Shopify. In this section, we’ll address these challenges and provide actionable solutions to overcome them.

1. Managing Inventory for Bundled Products

Challenge: Inventory management can become complicated when products are sold individually and as part of bundles. There’s a risk of overselling if the inventory levels are not synchronized.

Solution:

• Use a Shopify bundles app like the Styld Product Bundle App, which automatically adjusts inventory levels when products are sold as part of a bundle or individually.
• Set clear inventory rules to ensure that the stock of bundled products is deducted appropriately.
• Regularly monitor your inventory to avoid discrepancies and prevent customer dissatisfaction.

2. Pricing Complexity

Challenge: Setting the right price for bundles can be tricky. Pricing too low can reduce profits, while pricing too high may discourage purchases.

Solution:

• Conduct market research to understand what your competitors charge for similar bundles.
• Highlight the savings customers will enjoy compared to buying products individually.
• Use tiered discounts or dynamic pricing features available in Shopify bundles apps to create compelling offers.

3. Limited Customization Options

Challenge: Customers may want to customize their bundles, but Shopify’s native features may not fully support this flexibility.

Solution:

• Invest in a bundles Shopify app that allows customers to mix and match products.
• Apps like the Styld Product Bundle App make it easy to create customizable bundles, enhancing customer satisfaction and increasing sales.
• Clearly communicate customization options to customers through product descriptions or FAQs.

4. Marketing Your Bundles Effectively

Challenge: Simply adding bundles to your store is not enough. Without proper marketing, customers may not even know your bundles exist.

Solution:

• Use social media, email campaigns, and homepage banners to showcase your bundles.
• Create urgency with time-limited offers, such as seasonal or holiday-specific bundles.
• Partner with influencers or niche blogs to promote your bundles to the right audience.

5. Technical Limitations

Challenge: Some store owners find it challenging to set up bundles using Shopify’s default tools, especially if they’re not tech-savvy.

Solution:

• Leverage Shopify bundles apps, which simplify the process of creating and managing product bundles.
• Hire a Shopify expert if you need assistance with technical setup or customization.
• Use tutorials or guides, such as this article, to understand how to make bundles on Shopify step by step.

6. Handling Discounts and Promotions

Challenge: Applying discounts to bundled products without affecting individual product prices can be confusing.

Solution:

• Use apps that support dynamic discounting to automatically calculate and apply the correct discount for bundles.
• Clearly display the bundle price and savings on your product pages to avoid confusion.
• Test your discounting setup thoroughly before launching the bundles to ensure a smooth checkout experience.

7. Customer Confusion

Challenge: Customers may not understand what’s included in a bundle or how it provides value.

Solution:

• Include clear and detailed descriptions for your Shopify bundle products, specifying what is included and the benefits of purchasing the bundle.
• Use high-quality images that showcase all items in the bundle.
• Provide examples or scenarios where the bundle is useful, such as “Perfect for a weekend getaway!”

Overcoming these challenges is essential to maximize the benefits of bundling and ensure customer satisfaction.

Conclusion

Learning how to sell bundles on Shopify can significantly boost your sales, attract more customers, and enhance the shopping experience on your online store. By offering Shopify product bundles, you provide value to customers while encouraging them to buy more products in one go. Whether you’re combining complementary items or offering tiered discounts, bundles are a proven strategy for increasing revenue.

Creating bundles on Shopify is simple with the right tools and approach. Start by understanding your customers’ needs and crafting bundles that solve their problems or meet their desires. Use a bundles Shopify app, such as the Styld Product Bundle App, to streamline the process of setting up and managing your bundles. This will save you time and ensure a seamless experience for your customers.

It’s also important to market your Shopify bundle products effectively. Use social media, email campaigns, and website banners to showcase your bundles and their unique value. Overcome common challenges, such as inventory management and pricing complexity, by using apps and tools that simplify these tasks.

By following the steps and strategies outlined in this guide, you’ll understand how to create and sell product bundles in Shopify that resonate with your target audience.

Now is the time to explore the potential of bundling. Start experimenting with different combinations of products, use the right tools, and watch as your Shopify store benefits from increased sales and happier customers. Selling bundles on Shopify has never been easier, take action today and see the results for yourself!