Shopify SEO: Best Step By Step Guide For Beginners 2024

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Shopify SEO

You’ve built your dream Shopify store, stocked it with amazing products, and hit publish with a triumphant click. But wait… crickets. Where are the eager shoppers, the overflowing carts, the sweet symphony of sales notifications? The answer, my friend, lies in the realm of Shopify SEO: a secret sauce that unlocks the hidden potential of your online empire.

What is Shopify SEO?

Think of SEO as the magic map leading customers straight to your door. Instead of shouting into the void, hoping someone hears, SEO whispers directly to search engines, like Google, telling them “Hey, this awesome store has exactly what your users crave!” The result? Organic traffic, the lifeblood of any ecommerce business, starts flowing like a well-brewed latte.

But wait, you might be thinking, “SEO sounds like a techy beast I can’t tame.” Fear not, brave entrepreneur! Just like learning to bake the perfect cake, Shopify SEO is all about mixing the right ingredients and following a proven recipe, like we did when we were reviewing shopify platform for all it’s features. This blog post is your trusty cookbook, guiding you through the essential steps of optimizing your Shopify store for maximum search engine visibility.

Shopify SEO Essentials

Setting up your SEO foundation

Forget magic maps and baking analogies, let’s get down to the brass tacks of building your Shopify SEO powerhouse. This section is your blueprint, packed with technical steps and actionable advice to solidify your foundation and fuel your keyword engine. You can set these foundations despite of choosing any Shopify plan, shopify or shopify plus it doesn’t matter.

  1. Google Search Console & Google Analytics: These are your intel agents, gathering crucial data on your search performance and visitor behavior, it’s recommended that you set them up when you or any company is developing the shopify store. Integrating them with Shopify is a breeze:
  • Google Search Console: Head to the platform, verify your Shopify domain ownership, and submit your sitemap (the roadmap for search engines).Google Search Console
  • Google Analytics: Install the GA4 tracking code within your Shopify theme, then configure goals to track key actions like purchases and sign-ups.
  1. Domain Name Optimization: Choose your weapon wisely. Aim for a concise, relevant domain name that reflects your brand and products. Utilize keywords strategically, but avoid keyword stuffing (think spam, not SEO magic).
  2. Mobile-friendliness & Website Speed: Your storefront needs to be a speed demon and mobile-first champion. Ensure your theme is responsive, optimize images for fast loading, and leverage Shopify’s built-in speed optimization tools. Google loves a speedy site, and so do impatient shoppers (abandoned carts due to slow loading!). Aim for a mobile page load time under 3 seconds – a lightning-fast croissant over a stale bagel, every time.

Keyword Research

Now, let’s delve into the treasure trove of keywords. Remember, the right ones are like gold nuggets, attracting customers and boosting your search rankings.

  1. Identifying Relevant Keywords: Tools like Google Keyword Planner, Ahrefs, and SEMrush are your trusty miners. Use them to uncover relevant keywords based on your products, niche, and competitor analysis. Think of it like sifting through keyword sand for hidden gems.
  2. Search Intent: Don’t be fooled by surface-level keywords. Understand the “why” behind each search term. Are people looking for information, reviews, or to buy? Targeting the right intent ensures your content resonates with their needs, like offering a recipe instead of just selling flour to someone searching for “cake baking.”
  3. Keyword Difficulty: Not all keywords are created equal. Some are Mount Everests, offering high traffic but fierce competition. Others are gentle hills, easier to conquer but with less potential. Aim for a mix of high-potential, medium-difficulty keywords to climb steadily towards SEO success. Tools like Moz’s Keyword Difficulty Checker can guide you. Generally, start with a range of 10-25 difficulty for beginners and gradually build your SEO to tackle higher peaks.

Remember: Keyword research is an ongoing process. Regularly analyze your keyword performance, adapt your strategy, and keep mining for new gems.

On-page SEO Optimization

Optimizing product pages

With your SEO foundation laid, it’s time to polish the crown jewels of your store: your product pages. These are the shop windows, the billboards, the sirens that scream “buy me!” to search engines and customers alike. Optimizing them for on-page SEO is like giving them a diamond-encrusted makeover, ensuring they shine bright in search results.

1. Title Tags & Meta Descriptions

Meta-Title & description

Think of your title tag and meta description as the headline and blurb in a magazine article. They’re the first things users see in search results, so make them count.

  • Title Tags: Keep them concise (50-60 characters) and keyword-rich, like “Organic Cotton Tee – Sustainable Comfort” instead of just “Tee.”
  • Meta Descriptions: Aim for 150-160 characters, summarizing your product’s key features and benefits with a call to action, like “Shop our eco-friendly tees, crafted for comfort and style. Free shipping!”

2. Product Descriptions

Title & Description

Your product descriptions aren’t just about listing features; they’re about painting a picture and sparking desire. Unlike other competitors of Shopify the layout is pretty simple and it’s easy to add title and descriptions like in the image shown above.

  • Keywords: Weave relevant keywords naturally throughout the text, but avoid keyword stuffing. Think informative, not robotic.
  • Benefits over Features: Go beyond “100% cotton” and tell the story. How does that cotton feel? What problem does it solve? (“Experience cloud-like comfort with our breathable, organic cotton tees.”)
  • Structure and Readability: Break up text with bullet points, subheadings, and images for easy scanning.

3. Image Alt Text

Image Alt Text Guide

Search engines can’t see images, so alt text is their interpreter. Use descriptive, keyword-rich alt text to tell them what’s happening, like “Woman wearing a relaxed-fit organic cotton tee, smiling in a park.”

4. Internal Linking & URL Structure

Internal linking connects your product pages to related content, creating a web of discoverability. Use relevant keywords in your anchor text, like “Shop our collection of sustainable clothing here.”

Maintain a clean URL structure. Keep them short, descriptive, and keyword-rich, like “/organic-cotton-tees” instead of “/product-1234.”

Remember, on-page SEO is an ongoing process. Experiment, test, and analyze your results to find what works best for your products and audience. With these tips and a little elbow grease, your product pages will soon be sparkling like diamonds, attracting customers and boosting your search engine rankings. So, go forth and unleash the inner SEO artist within your store!

Bonus Tip: Optimize your product page loading speed with compressed images and fast-loading themes. A slow page is a search engine turn-off, so keep it zippy!

Category and Collection Pages

Ready to guide customers effortlessly through your product aisles and boost your Shopify SEO in the process? It’s time to fine-tune your category and collection pages, turning them into well-organized, visually appealing storefronts that both search engines and shoppers love.

Building a Crystal Clear Hierarchy with Category URLs

Imagine your store as a well-mapped city, and your category URLs as the signposts guiding visitors to their desired destinations. Here’s how to create a clear and SEO-friendly URL structure:

  • Logical Structure: Mirror your store’s organization in your URLs. Use concise, keyword-rich paths like “/womens-clothing/dresses” or “/home-decor/lighting.”
  • Breadcrumbs: Help visitors navigate easily by displaying a trail of links back to the homepage and parent categories. Think of them as breadcrumbs leading customers deeper into your store.
  • Internal Linking: Strategically link relevant categories and collections within your navigation and product pages. This creates a web of connections that spread SEO love throughout your store.

Creating Visual Harmony with Consistent Layouts

First impressions matter, and a cohesive look across your category and collection pages signals professionalism and trustworthiness. Here’s how to achieve visual harmony:

  • Structured Templates: Use Shopify’s built-in templates or design custom layouts (you can use developers to do that), that align with your brand aesthetic. This ensures a consistent user experience throughout your store.
  • Key Elements: Include essential elements like clear page titles, descriptive headers, well-formatted product listings, and prominent calls to action.
  • Mobile Optimization: Ensure your layouts adapt seamlessly to smaller screens, delivering a smooth shopping experience on any device.

Utilizing Your Copy to Inform and Entice

Don’t just list products; tell their stories and captivate shoppers with compelling copy. Here’s how to make your words work for SEO and engagement:

  • Unique Descriptions: Craft engaging descriptions that highlight the unique features and benefits of each category or collection. Think of it as a personal shopper guiding customers through your curated selections.
  • Strategic Keyword Placement: Weave relevant keywords naturally into page titles, headers, and descriptions. But remember, authenticity matters – write for humans, not just search engines.
  • Clear Calls to Action: Guide visitors seamlessly to the next step, whether it’s browsing products, adding items to their cart, or learning more about a particular collection.

Showcasing Your Products with High-Quality Visuals

Images are worth a thousand words, especially in online shopping. Here’s how to make them count for SEO and visual appeal:

  • Optimized Images: Use high-resolution, visually appealing images that showcase your products beautifully.
  • Fast Loading Speeds: Optimize image file sizes to ensure quick loading times (aim for under 70kb for best results). Remember, shoppers have little patience for slow-loading pages.
  • Descriptive Alt Text: Provide detailed alt text for each image, describing the product and including relevant keywords. This helps search engines understand your content and improves accessibility for visually impaired users.

Shopify’s Technical SEO

Shopify's Technical SEO

You’ve crafted captivating product descriptions, woven in keywords like magic threads, and built a beautiful online storefront. But wait, there’s more to SEO than meets the eye! Beneath the surface lies the technical realm, the hidden engine that drives your search engine visibility. Let’s dive into the essential elements of Shopify’s technical SEO, ensuring your store runs smoothly and shines brightly in search results.

1. Sitemaps & robots.txt

Think of your sitemap as a detailed blueprint of your store, guiding search engines through every nook and cranny of your product pages and blog posts. The robots.txt file is like your bouncer, telling search engines which pages to visit and which to leave alone.

  • Sitemaps: Use Shopify’s app from app store to generate & submit a sitemap or submit a custom one through Google Search Console. Keep it updated as you add new content.
  • robots.txt: Don’t block essential pages like product listings or your blog from search engines. Keep it simple and avoid blocking anything you want indexed.

2. Image Optimization

Images are your shop window, but search engines can’t see them directly. That’s why image optimization is key.

  • File Size: Resize and compress images to keep them under 70kb for lightning-fast loading. Think of it as slimming down your visuals without compromising quality.
  • Descriptive Alt Text: Give each image a clear, keyword-rich description. This helps search engines understand what’s in the picture and improves accessibility. Think of it as whispering keywords to search engine detectives.
  • File Names: Ditch the generic “image01.jpg.” Use descriptive names that include relevant keywords, like “organic-cotton-tee-closeup.jpg.”

3. Page Speed & Core Web Vitals

Think of your page loading speed like a race car – the faster, the better! Core web vitals are like the pit crew, measuring things like Largest Contentful Paint (how long it takes the main content to appear) and First Input Delay (how quickly the page responds to clicks). Optimize your theme, images, and apps to keep your core web vitals in tip-top shape. Remember, impatient customers won’t wait for a slow-loading page.

4. Mobile-First Indexing & Responsiveness

More than half of online searches happen on mobile devices. That’s why Google prioritizes websites optimized for mobile browsing. Make sure your Shopify theme is mobile-responsive, adapting seamlessly to different screen sizes. Embrace the mobile-first indexing mindset, ensuring your mobile pages are just as SEO-friendly as your desktop ones.

Off-page SEO Strategies for Your Shopify Store

You’ve optimized your website like a finely tuned race car, ready to zoom past the competition in search results. But SEO isn’t just about what happens on your own turf; it’s also about building buzz and getting your store talked about in the wider online world.

That’s where off-page SEO comes in – the art of earning votes of confidence from other websites and boosting your online reputation. Let’s explore some powerful strategies to turn your Shopify store into a magnet for backlinks and positive chatter.

1. Building Backlinks

Think of backlinks as votes of confidence from other websites. The more high-quality websites linking to your pages, the more credible and trustworthy you appear to search engines. Here’s how to earn those coveted links:

  • Create High-Quality Content: Write engaging blog posts, product descriptions, and guides that are genuinely informative and valuable. People are more likely to link to content they find truly helpful.
  • Guest Blogging: Reach out to relevant websites and blogs in your niche and offer to write guest articles. This is a great way to get your name out there and secure valuable backlinks.
  • Participate in Online Communities: Engage in forums, social media groups, and online communities related to your niche. Share your expertise, answer questions, and offer valuable insights. This can naturally lead to people linking to your website.
  • Broken Link Building: Look for websites with broken links related to your niche. Offer your own high-quality content as a replacement, increasing the chances of earning a link.

2. Social Media Marketing & Influencer Outreach:

Social media is a powerful megaphone for spreading the word about your Shopify store. Engage with your audience, share your content, and run targeted ads to reach new potential customers. Influencer outreach can also be a game-changer.

Collaborate with relevant influencers in your niche to promote your products and reach a wider audience. Remember, social media is a two-way street – actively engage with your followers and build relationships.

3. Online Reviews & Customer Testimonials

Online Reviews & Customer Testimonials

Positive online reviews and customer testimonials are like gold dust for your SEO. Encourage customers to leave reviews on your website and on platforms like Google My Business. Respond to all reviews, both positive and negative, professionally and helpfully. Remember, positive word-of-mouth is one of the most powerful marketing tools you have.

Measuring Your Shopify Success

So you’ve meticulously crafted your Shopify store, optimized pages like a seasoned architect, and woven keywords like a master storyteller. But how do you know if your SEO efforts are actually translating into clicks, conversions, and sweet, sweet sales?

That’s where SEO metrics come in – your trusty telescope, revealing the vast landscape of your online performance. Let’s crack open the treasure chest of insights and learn how to track your SEO progress like a seasoned explorer.

Key Metrics:

Think of SEO metrics as hidden gems scattered across your digital landscape, each one telling a story about your website’s performance. Here are a few crucial treasures to dig up:

Organic Traffic: This is the number of visitors arriving directly from search engines – your loyal subjects trekking to your digital kingdom. Aim for steady growth as your SEO muscles strengthen.

Keyword Rankings: Picture keywords as stepping stones to the top of the search engine mountain. Track how your target keywords are faring (think first place podiums!) and celebrate each upward climb.

Conversion Rate: Remember, website visitors are potential customers, not just admiring tourists. Track what percentage convert (think treasure chest overflowing with sales!) and optimize your calls to action for maximum loot.

Page Loading Speed: Think of a slow website as a rickety bridge over a chasm – nobody wants to cross it! Aim for a lightning-fast experience (ideally under 3 seconds) to keep customers happy and search engines singing your praises.

Backlinks: The more, the merrier! Track their growth and quality to see how trusted your online kingdom is.

Google Search Console & Analytics


No need for clunky shovels and rusty maps. Modern SEO explorers rely on trusty tools like Google Search Console and Google Analytics to gather and present crucial data. Familiarize yourself with their dashboards and reports – think of them as treasure maps revealing hidden pathways to success.

Google Search Console: This platform offers insights into your website’s search engine visibility, keyword rankings, and mobile-friendliness. Imagine it as a crystal ball telling you how search engines see your store. Explore the “Performance” tab for keyword rankings, the “Index Coverage” report for missing pages, and the “Mobile Usability” section to identify roadblocks for mobile visitors.

Google Analytics: This tool delves deeper into your website’s traffic and user behavior. Think of it as a spyglass revealing who visits your store, what they do, and where they come from. Track your organic traffic through the “Acquisition” tab, analyze conversion rates in “E-commerce” reports, and identify slow-loading pages in the “Site Speed” section.

Goals & Progress Tracking

Shopify SEO Progress Tracking

SEO success isn’t about reaching the peak once and planting a flag. It’s a continuous journey, so grab your map and chart your course! Set realistic, measurable goals aligned with your business objectives. Do you want to increase organic traffic by 20% in the next quarter? Boost conversions by 5%? Define your targets and mark them on your SEO map.

Monitoring Progress: Don’t just draw the map, follow it! Regularly revisit your chosen metrics through Google Search Console and Analytics. See if you’re hitting your targets, identify areas for improvement, and adjust your SEO strategies accordingly. Remember, small, consistent progress leads to big victories over time.


Every keyword climb, every organic traffic bump, every conversion milestone is a testament to your hard work. High five yourself, SEO adventurer! But don’t get too comfy – analyze your results regularly. Identify areas for improvement, adapt your strategies based on your findings, and keep your SEO compass pointing towards online visibility riches.

Bonus Tip: Level up your treasure hunt with advanced tools like Ahrefs, Moz, or Semrush. These sophisticated shovels can unearth deeper data and competitor insights, helping you stay ahead of the SEO curve.


Congratulations, fellow adventurer! You’ve traversed the technical peaks, navigated the content canyons, and unearthed the valuable metrics hidden in your Shopify SEO landscape. Now, equipped with knowledge and empowered by tools, you’re ready to claim your rightful place at the top of the search engine mountain.

Remember, SEO is a journey, not a destination. Keep building on your foundation, optimizing your pages, and tracking your progress. Aim for a page load speed under 3 seconds, nurture your keyword rankings with high-quality content, and build bridges to other websites through backlinks. Celebrate your victories, analyze your setbacks, and adjust your compass as needed.

With dedication, the right strategies, and the power of Shopify SEO, your online store will shine like a beacon in the vast search engine sea. So, go forth, conquer those rankings, and watch your customers flock to your digital doorstep. The peak of online visibility awaits!

Bonus Tip: Don’t forget to check back for future blog posts where we’ll delve deeper into specific SEO strategies, helping you refine your skills and reach new heights in the ever-evolving world of online search. Happy climbing!

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