A Social Media App Case Study: Where Talent Takes Center Stage

Client

Winicle

Location

Australia

Industry

Social Media

Collaboration

2020 to 2021

Our Services

Website, Backend, and Mobile App Development and Maintenance

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Overview

Winicle approached us with a bold vision: to create a social media platform that fosters and values genuine talent. They aimed to move beyond the ephemeral world of likes and shares, establishing a space where users could showcase their skills, be recognized for their efforts, and earn real-world rewards for their creativity.

To translate this vision into reality, Winicle entrusted Digimonk Solutions with the development of their mobile and web presence. We embraced the challenge and embarked on a mission to bring their vision to life, crafting a comprehensive and engaging social media app that empowered users to showcase their skills and earn recognition.

Project Goals

Revolutionize Social Media

Move beyond the shallow engagement model and establish a platform that values genuine talent and effort.

Empower Creators

Provide users with tools and features to showcase their skills, build an audience, and monetize their creativity.

Foster a Vibrant Community

Create a space for like-minded individuals to connect, collaborate, and inspire each other.

Platform Stability & Scalability

Build a robust infrastructure capable of handling an ever-growing user base and evolving content formats.

Challenge

Breaking the mold

Designing a social media platform that disrupts the established landscape and attracts users accustomed to traditional engagement models.

Compression Dilemma

Compressing videos too much significantly reduced quality, impacting user experience. Yet, using minimal compression resulted in large file sizes, leading to slow loading times and increased storage costs.

Building a diverse community

Attracting and retaining users with a wide range of talents and interests, fostering a sense of inclusivity and belonging.

Scalability and security

Developing a robust backend infrastructure capable of handling a growing user base and ensuring data security and privacy.

The Solutions

Engaging content formats

Introduced diverse content types like reel challenges, video streams, and collaborative projects, catering to various creative expressions.

Progressive Upload & Pre-processing

We introduced a progressive upload feature that allows users to start uploading large videos immediately while the file is simultaneously compressed in the background. This reduced the perceived wait time and improved user experience.